The Impact of Savor Brands Custom Coffee Packaging with Metric Coffee (IL)

Custom packaging allows you to establish brand identity and show who you are as well as what you represent. Brand recognition is reinforced with custom packaging and helps build brand loyalty. We spoke with Xavier Alexander from Metric Coffee on how their brand-new packaging has impacted their business – What motivated your decision to update your coffee packaging? After (Almost) 10 years of business, we always struggled to figure out our own identity as a brand and what felt the most "us" and so, when we started to work with Lauren Gallagher, our then designer, we began to explore a new logotype along with creating a new line of packaging that embodies our values and is stripped down and kept simple. Have you seen any measurable improvements in sales since launching your new design? Not immediately but overtime, we have seen more interest regionally and internationally due to the quality of our packaging, branding and product. Furthermore, when we introduced our Modicum line which are our limited release Single Origin Coffees, we noticed a lot of interest in folks loving our 8 ounce transparent bags that are housed in a custom paper box. What kind of customer feedback have you received since the launch Our customers really enjoy the clean design and also haptic varnish that was applied to the bags to give it a smooth grit to give customers a different tactile experience. Do you have any tips or advice for those looking to change up their packaging game? Keep it simple and focus on the quality of your product. More and more, brands are launching bags and other types of packaging to draw attention to their designs, which we love, but also, may not be as practical when it comes to cost so my advice to anyone looking to change up their packaging- 1. don't be afraid to change your branding and 2. before you do so, spend some time chewing on it and see if your love (and opinion) of your new packaging still feels right. Wow! Thanks Xavier and the Metric Coffee Team for sharing your packaging story! We always love hearing all the fun feedback from our partners!