What is the best color for a Coffee Brand?
June 12, 2023
In the competitive world of specialty coffee, the role of color is pivotal. It goes beyond mere aesthetics; it becomes a statement. The right color for your branding can evoke emotions, convey a message, and ultimately create a lasting impression. Our Savor Brands Director of Coffee Marc Marquez partnered with the founder of the Coffee Sensorium Dr. Fabiana Carvalho to explore the effects of packaging color on the perception of specialty coffee.
- Peter Giuliano, Chief Research Officer & Executive Director at the Coffee Science Foundation
- Mary Basco, Research & Knowledge Development Programs Manager at the Specialty Coffee Association
- Dr. Fabiana Carvalho, Founder of The Coffee Sensorium
- Renata Shimizu Forner, R&D/QA Food Service Engineer at Memo Eating
- Lem Butler, Owner of Black & White Coffee Roasters
- Andrew Phillips, Owner of Rose Park Coffee Roasters