Is custom coffee packaging worth it? Learn why custom coffee packaging can enhance your brand presence and attract new customers.
Do Customers Care About Custom Coffee Packaging?
April 12, 2025
Savor Brands
Does having custom coffee packaging matter to your customers?
The simple answer? Yes, it does and here's why:
In such a competitive Specialty Coffee market, custom packaging serves another purpose other than holding your coffee beans - it tells your brand story and is a great way to showcase your brand to potential customers. Customers are drawn to brands that have visually attracting packaging when shopping, it's an added plus when your packaging reflects the quality of your brand and communicates your values such as sustainability, transparency, and more.
Explore Savor Brands' different packaging offerings. From minimalist matte finishes to unique tactile finishes, your packaging makes the first big impression to potential customers and influences customers to stop and pick up your coffee from the shelf.
Beyond packaging design, your chosen bag style and features like resealable zippers, tin tie, and degassing valve makes a big impact on a customer's purchasing decision.
So yes, customers do really care about your coffee packaging and it can make all the difference.
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