Savor Brands Featured in SCA 25: How Colors Shape the Coffee Experience

Savor Brands Featured in SCA 25 Magazine

The Specialty Coffee Association SCA 25 Magazine is a hub for some of the most insightful and impactful research in the coffee industry. Savor Brands' recent feature focuses on a critical but often overlooked aspect of coffee branding—the influence of packaging color on consumer behavior. Their research builds on established ideas but pushes further, offering key takeaways on:

• How specific colors influence customer perceptions of freshness and quality.
• The role of packaging in shaping brand identity and consumer trust.
• Why rebranding, with a focus on strategic color use, can dramatically affect how customers perceive and choose products.

For coffee brands, this means that every design element—down to the color—needs careful consideration.

Linking Color to Rebranding Success

Savor Brands’ insights reveal that rebranding with thoughtful color selection is more than just a creative exercise—it’s a business strategy. When a company chooses the right colors, it’s not just about aesthetics. It directly impacts how customers engage with the product and what emotions they associate with the brand. Consider these findings:

• Warm tones like reds and yellows create feelings of energy and excitement, perfect for bold, adventurous coffee blends.
• Earthy tones like greens and browns evoke a sense of natural freshness and sustainability, ideal for organic and eco-friendly coffee brands.
• Cool shades like blues or grays often communicate calmness and reliability, suitable for premium or specialty blends.

Savor Brands' research showcased in SCA 25 Magazine proves that understanding color psychology can drive brand recognition, customer trust, and even purchasing decisions.

Why Savor Brands’ Research Matters

This recognition in SCA 25 Magazine isn’t just a win for Savor Brands—it’s a milestone for coffee brands everywhere. Here’s why:

• Industry Authority: The SCA is a leading voice in specialty coffee. Being featured in their publication means Savor Brands’ findings are trusted and respected.
• Proven Results: The research connects real-world data with actionable strategies, offering coffee brands a practical path to growth.
• Innovative Branding: It highlights Savor Brands’ expertise in pushing boundaries to improve branding and packaging designs.

Savor Brands’ work proves that forward-thinking design decisions, like a rebrand or packaging refresh, can make a real difference in how customers view your product.

Revisit Our Earlier Discussion

If you’ve followed our content before, you’ll know we’ve explored the power of color in branding. In our previous post, “Best Color for Your Coffee Brand”, we laid the groundwork for understanding color psychology. Now, with Savor Brands’ research featured in SCA 25 Magazine, the conversation continues. The impact of thoughtful color choices is clearer than ever, showing brands how to capture consumer attention and create meaningful connections through their packaging.