The Producer Roaster Forum (PRF) recently wrapped up in Honduras, and it wasn’t just another industry event. For those passionate about where coffee comes from and who grows it, PRF delivered something more: real conversations, shared knowledge, and new connections. Enter Pono Collective, a movement powered by Savor Brands that's bridging the divide between coffee producers and roasters. With boots on the ground in Central America and a growing presence in Hawai'i, Pono Collective is making sure the people behind the beans are finally seen, heard, and supported.
Video Spotlight: Spala Leituala of Savor Brands
So many people have no idea what farmers really go through… dealing with fertilizers, nurturing crops, trying to grow great coffee—it’s a serious commitment. – Spala, Savor Brands
About a year ago, Pono Collective held its second event in Central America, inviting some of the most respected roasters from around the world to engage with local coffee-growing communities in El Salvador and Guatemala. Spala (@savorkofe_spala), the Office Manager at Savor Brands, experienced the journey of coffee firsthand. From walking the farms to meeting the farmers, he saw what it really takes to bring coffee from the fields to your cup. This isn’t just about coffee—it's about education, awareness, and connection. Since 2022, Pono Collective has been creating real opportunities in Hawai'i and El Salvador, linking up culinary and hospitality students with coffee professionals and industry mentors.
Why Pono Collective Matters
Pono Collective isn't a trend—it’s a movement with a mission. Through events, partnerships, and hands-on learning, they’re closing the gap between:- Coffee farmers and roasters
- Hospitality students and real-world mentors
- Local communities and global industry leaders
- Hosting immersive events in El Salvador, Guatemala, and Hawai’i
- Empowering youth in hospitality and culinary careers
- Supporting sustainable, ethical sourcing
- Celebrating human stories behind specialty coffee
From Farm to Future: This Is Just the Beginning
The PRF in Honduras might be over, but the story continues through the people, the partnerships, and the passion sparked by Pono Collective. Whether you're a roaster, a coffee lover, or someone who just wants to support ethical sourcing, this movement is worth watching—and even better, being part of.
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