Why Coffee Companies Are Rebranding with Clear and Frosted Packaging: A Growing Trend Explained

In the last few years, a new coffee packaging trend has emerged with more and more coffee companies opting for the clear and frosted aesthetic. This shift is not just about aesthetics but a strategic decision driven by current consumer preferences, sustainability trends, and to stand out from the competition. Let's dive deeper into why the clear and frosted coffee bag is becoming the go-to choice for modern coffee brands. The clear and frosted packaging material is called EVOH. This type of packaging not only allows you to see the product inside but it also provides a minimalist aesthetic that appeals to modern consumers. Minimalism has continuously dominated design trends in the last few years and the EVOH material creates a clean and simple look when paired with minimal labeling or elegant typography. This type of design resonates with the younger demographic who prioritize design and authenticity in their purchasing decisions. EVOH coffee packaging offers an unique look compared to traditional kraft packaging. This design not only allows the product itself to shine but paired with different packaging design elements and finishes, you can create some beautifully eye-catching coffee packaging. In such an over saturated market, standing out is essential. The EVOH material initially gained popularity in the European market for to its recyclable properties and eco-friendly appeal. In the States, the recyclable nature of such material may be dependent of each individual State, City or County. Savor Brands developed a program called the R+R Program® to provide our partners and their customers a more sustainable alternative. By utilizing the EVOH material, coffee companies can experiment with more unique labels, minimalistic designs, or creative color schemes to enhance their brand identity. This type of packaging allows for more creativity with our different finishes such as soft touch or haptic varnish. We've also had partners pair this material with a custom box for their more premium coffee offerings. The amount of product customization is endless. The switch to clear and frosted packaging is more than a trend. It's a response to a consumer desire for transparency, style, and sustainability. This packaging trend showcases more than coffee beans or minimalist design, but it helps you connect with modern shoppers through branding while standing out from your competitors.