Who writes here

Authors

Packaging is a physical business, and the people who write about it here work in it. Each author covers the part they actually deal with, and every post carries a name so you know whose judgment you are reading.

Steve Fagaly

Senior SEO Manager

Writes for owners and marketing managers about the commercial side of packaging: the decisions made before anything is printed, and what they cost to undo later.

SEO and search
Brand identity
Shelf presence
Channel strategy
Private label
Marketing claims

31 posts across 6 topics Read the bio →

The kinds of posts we write

Packaging questions do not all have the same shape. Some are a problem that needs a cause, some are a decision that needs a comparison, and some are a word on a spec sheet that nobody ever explained. These are the five formats we keep coming back to.

Troubleshooting

Something went wrong with a real order and the obvious explanation is the wrong one. Each post names the symptom, traces it to the physical cause, and says what actually fixes it.

Bags that arrive stuck together are not defective, they are carrying a static charge.

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How it is made

The manufacturing side, explained without the jargon. Film structures, printing methods, seals, valves, barrier layers, and why a choice made on the factory floor shows up in your hands months later.

Your bag is printed on the inside of the film, which is why the artwork never scuffs off.

Browse packaging →

Brand and marketing

The commercial side of a package. Color, typography and finish as decisions rather than taste, what changes between wholesale, retail and direct, and what a bag has to do in the few seconds a shopper gives it.

The same coffee needs a different bag in a cafe, on a grocery shelf, and in a shipping box.

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Choosing a format

Guides for a specific product or situation. What a spice brand needs that a coffee roaster does not, which bag style suits a fill weight, and what a first order should actually look like.

Stock bags or custom printed, and the honest trade between them at your volume.

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Sustainability, carefully

Materials, recovery and what a claim on a package is allowed to mean. We are more interested in what a material genuinely does than in how good it sounds on the front panel.

Compostable, recyclable and biodegradable are three different promises with three different endings.

Browse sustainability →